REVIEW – SIN ENG HEONG FOODSTUFF MANUFACTURES

I always love to bring back something nice and unique for my parents to try when I am somewhere out from my hometown Penang. Last week’s half day trip to Ipoh was a worthwhile one as I managed to get the famous salted chicken as well as some yummy biscuits for my family. Thanks to J2KFM for introducing me to this wonderful biscuit manufacturer’s shop down in Ipoh.

One step into Kedai Biskut Sin Eng Heong, you can practically smell the aroma of freshly baked biscuits everywhere. There were many types of biscuits laid on the tables as well as the shelves. Most of those biscuit would be sold out even before the owners have the time to pack them into individual boxes. Now you know how fresh those biscuits are. The most popular biscuit sold in the shop is their Fluffy Kaya Puff. I have not tasted any that are as delicious as those sold there. Now I am regretting not buying more back home. Here are the photos of the yummy Fluffy Kaya Puff at 50sen each and you can get them to pack for you in a box of 5’s or 10’s.

Other than the kaya puff, you can even try out their Lou Poh Peng, Salted Egg Biscuit, Spicy Biscuit, Tambun Biscuit (plain, orange, pandan flavored), mini mooncake (baked and snow skin) and many other confectionaries. There were just too many to name here.

On top of all these yummy freshly baked goodies, the shop does sell other products by other biscuit companies such as the thick and thin Chicken Biscuits (Kai Zai Peng) from Long Kee. Surprisingly, they do not have these goodies from Pun Chun which I felt tasted better. Upon checking and having a headache on what to choose from tens of different types of biscuits, I spotted a plastic canister filled with thin crispy Chicken Biscuits (RM12 for about 30pcs). The biscuit was extremely crispy thin and tasted even better than those I had mentioned above. Do watch out for the label under the name Genuine Taste Trading from Kampar (605-466 4803). I have not noticed this label before but they sure did produce the best Chicken Biscuit that I had tasted before. My advice is to buy more than one canister as I am still regretting now for not buying more. :P

Getting to the shop would not be hard as Sin Eng Heong is just diagonally opposite the famous Foh San Restaurant along Jalan Mustapha Al-Bakri (formerly Jalan Clare). One thing to take note is that please place your orders for the foodstuff, especially the Fluffy Kaya Puff during weekends as they are sold off very early.

Name: SIN ENG HEONG FOODSTUFF MANUFACTURES
Address:
64, Jalan Mustapha Al-Bakri (Jalan Clare), 30300 Ipoh, Perak, Malaysia.
Tel: 605-243 9659
Opening Hours: 9.00am – 9.00pm (Mon - Sat), 9.00am – 6.00pm (Sun)
GPS: 4.594873, 101.084776

RATING:
Ambience: 7/10 (1-4 cheap, 5-7 average, 8-10 classy)
Food Choices: 9/10 (1-4 limited, 5-7 average, 8-10 many choices)
Taste: 8/10 (1-4 tasteless, 5-7 average, 8-10 excellent)
Pricing: 7/10 (1-4 cheap, 5-7 average, 8-10 expensive)
Service: 8/10 (1-4 bad, 5-7 average, 8-10 excellent)